Write Compelling Sales Copy  

No doubt you have heard about web copywriters who charge as much $5,000 (and sometimes more) to write effective sales copy. Are they worth it? You bet they are.

If you need sales copy for your own site and don’t have years to invest in learning how to do it, you’re best bet is to hire a copywriter. If your budget won’t allow that then you need to gain some copywriting skills and do it quickly.

Let's take a look at a “before” and “after” scenario. By the way, this is a “real life” example, only the name was changed in deference to the site owner.


BEFORE
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JOHN DOE INVESTMENTS is an e-mail options service that has been called one of the best advisory services. JOHN DOE INVESTMENTS uses a unique system to find options under accumulation by smart money

This system compares the volume of an option to the open interest. When volume exceeds open interest by a specific ratio, it could be a sign of accumulation by knowledgeable investors.

JOHN DOE INVESTMENTS uses a combination of technical and fundamental analyses and listens to what the market is telling us. And while past performance is not a guarantee of future results, we have had 10 WINNERS OUT OF OUR LAST 12 CLOSED TRADES. There is no need to be watching the market during the day.

What would you pay for one of the best options service - a service that has produced REAL TRIPLE DIGIT PROFITS?

The cost of the service is:

(1) $5 per month subscription fee, and;

(2) 5% of the profits from each trade we are successful on

Some examples of previous trades JOHN DOE INVESTMENTS have been correct on are:

TRADE/PROFITS

Price Communication 75%, Biovail 100%, Oracle 300% , Teletech 350%, Intel 157%, SQLBE 100%, SXQDC 200 %, SCIX 125%, FFTI 75%

Please e-mail us your e-mail address and mailing address since you will be notified by e-mail that we have received your funds. The mailing address is for shipment of your receipt.

For contact, my e-mail address is

johndoe@johndoinvestments.com

To limit cost, as well as to prevent fraud, we do not accept credit cards.

WE ONLY ACCEPT CHECKS, MONEY ORDERS, AND BANK DRAFTS.

Please make your funds payable and send to:
JOHN DOE INVESTMENTS

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AFTER
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"How to buy options stocks with the strongest earnings and price momentum"

Dear Friend,

Learn how to...select 10 WINNERS OUT OF 12 CLOSED TRADES. Hold a trade from 1 week to a maximum of 7 months with profit targets ranging from 30 to 300% or more.

If this sounds good to you, then this might be the most important letter you'll ever read.

Here's why:

JOHN DOE INVESTMENTS is an e-mail options service. Our "Unique System Finds Options Under Accumulation By Smart Money".

Now, I know you're probably skeptical. That's normal, but let me give you three good reasons we can back up what we claim:

Three Reasons To Believe What I Say

Reason one: Take a look at our track record

TRADE/PROFITS

Price Communication 75%, Biovail 100%, Oracle 300% , Teletech 350%, Intel 157%, SQLBE 100%, SXQDC 200 %, SCIX 125%, FFTI 75%

Reason two: Unlike most newsletters, JOHN DOE INVESTMENTS does not throw 20-30 trades at you each week. In fact, because of the high standards that our trades must meet, we average 1-2 trades per month. Each trade is held from 1 week to a maximum of 7 months with profit targets ranging from 30 to 300% or more.

Reason three: My clients are primarily professional people. . . lawyers, doctors and politicians. All seeking my advice, so you know you are in good company

Here is a summary of the benefits you receive:

Weekly options service
Buy options only on stocks with strongest earnings and price momentum
Special alerts
Avoid costly mistakes take advantage of great tips
Arrives every weekend
Plan your weekly trading
Provides the right information at the right time
No more guesswork
Cost effective
Save precious hours
Now, you're probably wondering how we can do this.

Let me explain.

JOHN DOE INVESTMENTS uses a unique system to find options under accumulation by "smart money". This system compares the volume of an option to the open interest.

When volume exceeds open interest by a specific ratio, it could be a sign of accumulation by "knowledgeable investors". And while past performance is not a guarantee of future results, we have had 10 WINNERS OUT OF OUR LAST 12 CLOSED TRADES.

Don't take my word for it. Listen to what our customers say.

"this is the first time I used your service to make a trade. I bought long puts at $1.00 and sold them for $1.90 for EMC. I want to thank you." JOH

"I bought (EMC June 35 puts) at 1.910 and sold at 4.20. Thanks for the recommendation." RW

" I am dizzy. This is my first month with JOHN DOE INVESTMENTS ( let's just say that it's not going to be my last). I got in at 0.75 and sold at $4.30 - over 500% profit. I don't know how to thank you. This is amazing. And the best part? I did it in 7 business days. I love you man." JK.

Okay, that sounds pretty good, BUT: Do NOT buy JOHN DOE INVESTMENTS unless it meets the following 6 criteria for you.

There’s a lot of confusion surrounding our field. I want to give you 6 criteria or elements you absolutely, positively must have in any solution you obtain:

One: Eliminates the guesswork.

Two: Gives you a precise entry and exit point.

Three: Compares the volume of an option to the open interest

Four: Does not throw 20-30 trades at you each week

Five: Arrives via email

Six: Gives you special alerts

You get at least 10 times your money's worth!

Similar reports cost anywhere from $70-99 a month. We've seen some as high as $1000 a year or more and with far less content!

What is your time worth? What you save in time, money and frustration is worth 10 or 20 times more than the low monthly fee for our service.

In summary, here's what you get:

Weekly options service
Buy options only on stocks with strongest earnings and price momentum
Special alerts
Avoid costly mistakes take advantage of great tips
Arrives every weekend
Plan your weekly trading
Provides the right information at the right time
No more guesswork
Cost effective
Save precious hours
Low monthly fee
If you respond right away, you pay only $50 per month!

Act immediately and receive the following offer

Since I know it's 100% to your benefit to act right away, I want to sweeten the pot and give you every possible reason to say YES today! If you respond immediately, you'll also receive the following:

First week absolutely FREE

You can't lose with our 100%, ironclad, moneyback guarantee

By the way, the reports are yours to keep even in the unlikely event you decide to take advantage of our ironclad moneyback guarantee:

"Your satisfaction is assured through our no risk, you-can't-lose, 100%, no-questions-asked, iron-clad money back guarantee. If for any reason, you aren't thrilled and satisfied with our product, just contact us within your first 30 days and we'll refund 100% of your purchase price. No hard feelings."

"What I'm saying is, don't decide now if this product is for you. Just get it and try it out. If it doesn't do everything I say and more, if you don't save money, time and frustration, if it isn't life-changing, if it doesn't work for you, you have nothing to worry about because you can get every dime of your money back under our no-loopholes guarantee. So you have nothing to lose and everything to gain."

Here's how to order right now!

Special First Month Offer $38.47
1 month subscription $50.00
3-month subscription $100.00
6-month subscription $175.00
12-month subscription $300.00
24-month subscription $500.00

We do not accept credit card payments because of the possibility of fraud.
Please make your checks payable to JOHN DOE INVESTMENTS and mail to:

JOHN DOE INVESTMENTS
To your success,

John Doe

P.S. "Remember, the offer for one free week is limited. I can only guarantee you'll receive that if you order right away. So don't delay. Act now while it's fresh on your mind."

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SAMPLE ENDS
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This site owner was getting a tremendous amount of traffic to his site, however, his logs show that viewers were clicking away within two to five seconds.

Read before and after carefully and see if you can pick out all the differences. It's an interesting exercise.