You’re being lied to.
Everywhere you turn someone’s pushing down your throat
the belief that the secret to earning big money online
is to drive tons of traffic to your site.
But I’m here to tell you the truth.
Even thought traffic is huge, the real “secret” is
converting more of your visitors into buyers. You do
this by crafting yourself the best grab them by the
throat sales letter and proposition, and you make it
downright impossible for the majority to refuse.
Just look at the facts, and you be the judge…
Imagine you’re driving 300 visitors a day to your
site, and sell 1 in 100 of your prospects.
Sure, you can begin a massive promotion and drive 900
visitors to your site, making 9 sales a day. Or, you
can polish up your sales letter and turn 1 in 3 into
buyers and sell 9 without increasing your traffic.
Just think of the money you’ll save, and make, on
polishing your sales presentation.
Now that you know the importance, how do you put it to
work? There are a couple of options.
First, you can hire someone to do the writing. Find a
copywriter that shows you samples and writes in a
style that you want on your site.
Second, you can do it yourself.
Start with a headline. Right up front give your
products strongest benefit. Make a promise in your
headline, and then explain how the promise and
benefits work to the customers potential in the body
of your sales letter.
Create the main part of your sales letter as if it’s
so irresistible that no one can refuse. Give them
strong benefits. Show them your product is a huge
value that can’t be missed.
Close your sales letter with the disadvantages of not
accepting your offer. In the beginning, explain the
downside, and end the proposition with the down side.
Give a strong satisfaction guarantee, and you’ve got a
sales letter that grabs the reader by the throat and
doesn’t let go until they input their credit card
information.
Of course, this is a basic list of your sales letters
goal. There are plenty of resources and articles
online that will teach you the complete story on
banging out a sales letter that works. Explore and
learn. Never give up the pursuit of making a sales
letter that puts money in your pocket. It’s the best
time and money investment you’ll ever make for your
business.
Grady Smith offers FREE evaluation of your current
sales letter, and turns websites into moneymakers.
Visit him for your FREE consultation and list of his
services.
http://www.mountainhighpub.com/copywriting.html