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Increasing Site Revenue: Forget the Gizmos
By: Rosalind Gardner
Forget the 3D logo. Toss the animated graphics and pictures
of pretty women.
Cool scripts don't help you much, and music will kill the
deal.
What the heck am I talking about?
I'm talking about all the things webmasters and developers
use to make their sites 'better'.
But better for whom?
Unless your objective is beautiful design, or to showcase
your talent as a developer, those elements contribute
almost nothing to your bottom line.
In fact, they often clutter and detract from your real
objective which should be to sell products!
To get the message out about your product, you use words,
not gizmos.
Your words persuade people to visit your site, subscribe to
your newsletter and buy your or your merchants' products.
How you use your words makes the difference between your
site's success or failure.
Here are two examples of how words are used to sell real
estate:
1. Lakefront home on 60 feet of beach in Penticton. View.
2. Once in a lifetime opportunity to own one of Penticton's
premier lakefront homes with approximately 60 ft of soft
sandy beachfront. Awesome view down lake.
Which listing would persuade you to to call your realtor?
Number two, right?
But why?
If you are like most of us, you respond emotionally to the
words 'premier', 'sandy' and 'awesome view'.
The 'opportunity' to live a 'premier' lifestyle, and feel
the sand between your toes as you enjoy your awesome view
appeals to your senses in a pleasurable way.
Appealing to your readers' emotions is critical. A few
choice words can skyrocket your conversion rates.
And you don't need to be a seasoned writer or an established
author to make your words sell more of your products.
Writing is a skill that can be learned like any other.
When you combine your desire to improve your writing skill
with experts' books, courses, and seminars - copywriting
becomes easier and much more fun.
Best of all, just a little effort to improve your writing
will reap huge financial rewards.
Just 'tweaking' one paragraph can double or even quadruple
your current conversion rates.
Try it - The rewards you gain by learning to write copy well
are worth much more than a few bucks and a couple hours of
your time.
Article by Rosalind Gardner, speaker, consultant and
author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, sign up for Rosalind's "Net Profits Today" newsletter at:
NetProfitsToday.com
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