Sales letters are one of the most popular forms of advertising
today, and rightly so. The reason for this is simple: they work.
However, even the most powerful sales letter can't do its job if
you don't get it to the right people.
So, how do you make sure your sales message gets across to those
who will listen? The answer lies in one simple word: EMAIL.
Email is the fastest, most direct, and most cost-effective way to
spread the word. In fact, it's the number one marketing method
in use today.
If you have already established an email newsletter, use your
existing list to send out a sales letter. Since these people
have already signed up to receive your messages, they're likely
not to mind much if you send them a sales pitch; just try not to
make it too hypey or pushy. Thank them for joining your list,
then tell them what you can do, as a service for them.
If you're nervous about turning your prospects off with a sales
letter, simply begin each newsletter issue with a brief ad for
your services. Provide a link back to your site, perhaps to a
page that does contain a strong sales letter.
If you don't already have a newsletter going out, you need to
start one. Let visitors to your site sign up simply, by
providing their email address. Let them know you'll give them
weekly insider tips, useful articles, and money-saving offers.
And ALWAYS, ALWAYS provide, at the end of your newsletter,
specific instructions for how your subscribers can remove
themselves from your list. Although you don't really want people
to unsubscribe, not providing these instructions can really
frustrate people and damage your reputation.
If you don't think it's possible to start your own newsletter,
try buying or renting a targeted list of prospects from an
outside source. A simple Internet search will no-doubt help you
find dozens of companies who specialize in these lists.
In short, email is an incredible marketing tool that can make the
difference between success and failure... if you do it right. A
well-written, well-targeted sales letter or ad can indeed do
wonders for your bottom line. For tips on writing effective
sales letters, see http://www.drnunley.com/copywriting.htm.
Meredith Pond is editor and manager of DrNunley's
http://CheapWriting.com. See her low-cost writing and editing
services for students and business people, including a web site
rewriting package. Reach Meredith at meredith@drnunley.com or
801-328-9006.